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Vicks Cough Drops, the trusted brand known for its commitment to giving India a khich khich free voice, joined hands with cricket icon Yuvra...
Vicks Cough Drops, the trusted brand known for its commitment to giving India a khich khich free voice, joined hands with cricket icon Yuvraj Singh to unveil its new #VicksKholIndiaBol Cheer Anthem. The #VicksKholIndiaBol cheer anthem celebrates our nation’s boundless enthusiasm for cricket, and aims to enable 142 crore Voice champions to cheer for their team this cricket season.
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(L-R)Sahil Sethi, Category Leader, Personal Healthcare, P&G India, Yuvraj Singh and Mr Alok Kejriwal, Founder & CEO India Signing Hands at the launch of Vicks Khol India Bol anthem |
Mr. Sahil Sethi, Category Leader - Personal
Healthcare, P&G India stated, " This cricket season, Vicks cough drops is
delighted to launch the #VicksKholIndiaBol anthem in collaboration with Yuvraj
Singh, to inspire millions to cheer aloud with a khich khich free voice and
support their team with a josh like never before. The lyrics of the anthem
reveal how voices have the power to make the loudest cheer, how cheers can turn
tables during a match and multifold the passion of cricket fans from every nook
and corner of our country. Towards ensuring that no cheer goes unheard, we have
also partnered with India Signing Hands to create a fun-filled version of this
anthem in Indian sign language for the estimated 6.3 crore strong hearing
impaired community, who share the same passion and enthusiasm for the game.
With this anthem, Vicks cough drops is celebrating the unity in diversity that
defines our nation and it’s love for the game.”
Speaking about the anthem cricket icon Yuvraj Singh
shared, “There
is nothing more motivating for a player than the encouraging cheers of our
fans. I am thrilled to be a part of the #VicksKholIndiaBol anthem as we call on
cricket lovers to become Voice champions and cheer out loud. The
#VicksKholIndiaBol Cricket anthem not only promotes unity and inclusivity in
cheering for India but serves as a powerful reminder that when we unite our
voices, there is nothing we cannot achieve. I also enjoyed learning and
performing the anthem in Indian sign language and thank Vicks and India Signing
hands for this opportunity to connect with this very special community of
cricket fans.”
Although India is home to a remarkable 142 Crore cheers,
approximately 6.3 Crore cheers remain unheard, and this significant fraction
belongs to the hearing impaired community. Hence, this cricket season, Vicks Cough Drops has collaborated
with India Signing Hands - an organization dedicated to promoting Education,
Awareness, and Accessibility for the Deaf Community in India - for a specially curated Indian sign language version
featuring passionate fans from the community and Yuvraj himself grooving to it.
Mr.
Alok Kejriwal, Founder & CEO – India Signing Hands shared, “As a deaf individual I faced difficulties in
acquiring news from channels or communicating with hearing people due to lack
of accessibility tools such as interpreters and subtitles. Realising that many
deaf persons would also be facing the same issues, a group of us came together
to start India Signing Hands (ISH) with the goal of providing solutions to
“Accessibility” issues faced by the deaf people in India. Vicks has been a
household brand for many of us, and we were so excited to be approached by
Vicks to create this one-of-its-kind fun anthem in Indian sign language to
enable the deaf to also join in to cheer during this cricket season. The anthem
will soon be released on our social channels reaching over 6 lakh members of
the community. We applaud Vicks Cough Drops for this inclusive effort and thank
Yuvraj for his enthusiastic support.”
This iconic #VicksKholIndiaBol anthem has been curated and conceptualized
by Vicks India in partnership with LK Saatchi & Saatchi. “For generations, Vicks Cough drops has been
getting rid of your khich-khich and soothing itchy throats. But this time
around, the challenge to us was slightly different. With the cricket season
around the corner Vicks wanted to create noise (pun intended!) in an
unconventional way. The cheering/voice connect to the brand was obvious. But
how do we slice this one differently? How do we avoid getting lost in the slew
of cricket anthems? Multiple jamming sessions later, the team began the search
for India’s ‘Voice Champions’, garnering support from 142 crore Indians through
a rousing anthem that features the ‘six sixes’ man himself-Yuvraj Singh and
over 220 cast members! It’s been a long and satisfying ride for us, partnering
with Vicks team who have indulged and rooted for us all the way” said Rohit Malkani, Jt. National Creative Director, L&K Saatchi &
Saatchi
Watch out for the Anthem on Vicks YouTube and Insta handles:
https://www.youtube.com/@VicksIndiaPnG
https://www.instagram.com/vicks_india/
Vicks Cough Drops can be purchased
across all Grocery & Pharmacy stores near you.
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