A night of fashion opulence unfolds as Nitya Birla introduces her latest creation, the 'Ajrakh' collection, with the stunning Tara S...
A night of fashion opulence unfolds as Nitya Birla introduces her latest creation, the 'Ajrakh' collection, with the stunning Tara Sutaria gracing the ramp at The Canvas Farms, Chattarpur. The elegance of this grand occasion was elevated to new heights by our esteemed jewellery partner, OPS Jewels, and our world-class travel partner, Global Star.
Tara Sutaria, the embodiment of captivating grace and talent, graced the runway in an exquisitely handcrafted traditional Ajrakh lehenga in hues of onyx and emerald, a masterpiece of elegance. Her look was elevated to unparalleled levels of glamour by the resplendent jewellery from OPS Jewels, each piece a radiant testament to opulence and style.
Nitya Birla, a masterful designer, has embarked on a captivating journey to reintroduce the timeless art of block printing through her latest collection, 'Ajrakh.' Drawing inspiration from its origins in the quaint town of Ajrakhpur, Kutch, India, this collection seamlessly harmonises the age-old craft of block printing with Nitya Bajaj's contemporary design sensibilities. It's a mesmerising fusion of India's rich artistic heritage and cutting-edge techniques, eloquently showcasing the designer's distinctive style.
“The artistry of block printing, with its intricate layers of craftsmanship, is profoundly gratifying. It served as my muse to rejuvenate this cherished traditional craft, passed down through generations, by infusing it with the modern techniques embraced by my label. The collection's name, 'Ajrakh,' encapsulates pride and reverence for its heritage, offering a sense of grandeur that transcends gender boundaries and is beautifully reflected in every piece," says Nitya Bajaj.
This collection represents a harmonious blend of enduring pieces, showcasing a vibrant palette of red, black, indigo, and ivory. These colours come to life across a diverse range of fabrics, including Kora cotton, various silk varieties, Mulmul, Linen, Cotton Gauze, and Satin. With the festive season on the horizon, Label Nitya Bajaj's latest collection introduces broader necklines and feminine cuts, beautifully complemented by exquisite jewellery, offering a complete and elegant ensemble for any occasion.
While renowned for its occasion wear and luxurious Western attire, Label Nitya Bajaj confidently steps into the world of festive wear, celebrating traditional Indian culture while staying true to the brand's distinctive style. This newest collection proudly extends its offerings to include not just Women's wear but also Men's and Children's wear, ensuring that every member of the family can embrace the upcoming festive season in style.
Speaking about her latest collection, Nitya Bajaj shares, “I take immense pride in representing the diligent artisan clusters of Kutch through this collection. This entire journey has been a profound learning experience and a heartfelt tribute to my incredible India.”
Fueled by a profound appreciation for the craft and the intricate layers of artistry it embodies, 'Ajrakh by Nitya Bajaj' pays homage to the craft and the talented clusters in Gujarat.
Expanding their roster of partnerships, Gola Sizzlers and Diageo are proudly serving as Label Nitya Bajaj's Food and Beverage sponsors.
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