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Warner Music India, announced the launch of it a unique campaign - My Country My Music. With this initiative led by music maestro Shankar...
Warner Music India, announced the launch of it a unique campaign - My Country My Music. With this initiative led by music maestro Shankar Mahadevan, the music label will launch six songs over a period of six months to capture the ‘dhun’ of India. Shankar kick started the program with the launch of the teaser of first track ‘Dil ki Dhun’ in collaboration with the leading audio OTT - JioSaavn.
While ‘Dil ki Dhun’ encourages audiences across India to listen to the music on JioSaavn, the campaign is designed to reach out separately to every region of the country.
Shankar Mahadevan will collaborate with folk music maestros from various parts of India to bring music from different regions together while equipping audiences to find their ‘dhun’. The initiative is in consonance with Warner Music India’s recently launched label Maati that focuses to provide a national platform for Indian folk music and their artists.
Speaking on the release, Shankar said, “I am extremely thrilled to be a part of this musical journey- My Country My Music and hope it is as enjoyable for the audience as it has been for me. Music is a universal language and is present everywhere- right from our heartbeat to the rusting of leaves to the chirping of birds to the clanking of railway tracks- we can find our rhythm anywhere. And while music brings people together, everyone has their own ‘dhun.’ With the launch of ‘Dil ki Dhun,’ I want to encourage the listeners to discover the melody that is within them.”
This collaboration brings together the best of the music ecosystem - creators, publishers and DSPs to create content that would appeal to a larger audience and contribute towards bringing the audiences and creators closer. With this campaign the partners will bring together the best parts of music in the country.
About Warner Music India:
With a legacy extending back over 200 years, Warner Music Group today is home to an unparalleled family of creative artists, songwriters, and companies that are moving culture across the globe. One of world’s biggest media conglomerate started its operations in India in April 2020. Since its inception Warner Music India (WMI) is invested in building and nurturing local talents. The Label has also launched its sub-label Maati that focuses to provide a national platform for Indian folk music and it’s artists.
About JioSaavn:
Founded in 2007 as Saavn, JioSaavn is an audio streaming service for South Asian music and artists. In March 2018, Reliance Industries Limited (RIL) acquired a majority stake in JioSaavn, making it the largest music streaming service in India with over 100 Mn monthly active users (MAUs). The company has 900+ label partnerships. In addition to 80 million+ tracks in 16 languages, JioSaavn also offers users the option of accessing the app in six regional Indian languages as part of the streaming service's ongoing regionalisation efforts.
Users can subscribe to JioSaavn’s exciting catalogue of audio and video content using the various subscription packs. JioSaavn Pro gives users access to high quality, 100% ad-free audio all day long with unlimited downloads and more. JioSaavn Plus JioTunes allows users to set a new JioTune anytime they want with 1Mn JioTunes to choose from and JioSaavn Play Ad-free enables users to stream 100% ad-free!
Pack Name | Price |
JioSaavn Pro | 99/month |
JioSaavn Plus JioTunes | 49/month |
JioSaavn Plus Ad-Free | 39/month |
Honored by Fast Company as one of the World’s 50 Most Innovative Companies – JioSaavn offers a slate of original podcasts ranging from Bollywood to comedy, storytelling to cricket. The audio streaming service also contributed to the success of chart-topping records like “Bom Diggy” by Zack Knight and Jasmin Walia, and “cold/mess” by Prateek Kuhad. The brand’s global collaborations include Marshmello and Pritam's BIBA; hip-hop stars Divine & Naezy's NY Se Mumbai; with Nas; as well as a viral EDM remix of Bom Diggy; by Dillon Francis.
JioSaavn's team of 300+ works across offices in Mumbai, Gurugram, Bengaluru, New York & California. For more information, visit www.jio.com/jiosaavn
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