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King Khan, the ‘Baadshah of Bollywood’ and heartthrob of millions will feature in the online gaming brand’s latest ‘Chalo Saath Khele’ ca...
King Khan, the ‘Baadshah of Bollywood’ and heartthrob of millions will feature in the online
gaming brand’s latest ‘Chalo Saath Khele’ campaign
Mumbai, February 16, 2022: Head Digital Works, India’s premier online skill gaming
company, today announced that it has roped in Bollywood superstar Shah Rukh Khan as the
Brand Ambassador for its online multi-gaming platform - A23 (www.a23.com). The
Baadshah of Bollywood will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first
of its kind responsible gaming campaign, which showcases A23’s all new multi-gaming
platform which includes various games of skill such as rummy, fantasy sports, carom and
pool, with more to come.
Welcoming Shah Rukh Khan as the brand ambassador of A23, Deepak Gullapalli, Founder &
CEO, Head Digital Works, said, “It is a privilege to have the nation's biggest superstar to be
associated with A23. We truly believe that Shah Rukh Khan represents what our platform
stands for both in terms of our brand and our players ― self-made champions who display
a high degree of professionalism and skill in their game. As a global superstar, who has
always connected well with all segments of the audience and society, we believe that Shah
Rukh will help elevate our brand and win the hearts of millions of Indians who relate to
using their skills to win. The Chalo Saath Khele campaign brings to life the narrative of
various types of gamers on A23 through the magic of Shah Rukh Khan that promises to
enthral fans of King Khan and make A23 a house-hold name in India.”
Hailed as ‘King Khan’, Shah Rukh’s dynamic personality complemented with his intellectual
acumen and tact makes him a formidable fit for A23. As part of this campaign, A23 aims to
take a stand in the industry to share the message of playing responsibly and indulging in
safe online gaming practices for users across all online gaming platforms.
“I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of
its kind online gaming campaign that pro-actively initiates the messaging of responsible
gaming. A23 has always aimed at providing a premium but inclusive platform for skill
gaming enthusiasts. Just like any other form of entertainment, I would urge all online
gamers to indulge at their leisure, but responsibly” commented Shah Rukh Khan on his
association with A23.
As the pioneers in skill-based gaming in India, A23 has recently built a multi-gaming
platform and combined its existing online rummy platform of over 30 million users using
state-of-the-art software created on a custom-built architecture. As an industry leader,
A23 endeavours to provide its users with a skill-based gaming platform that can be
enjoyed purely as a means for entertainment. A23 provides access to a wide range of
games including rummy, fantasy sports and others along with an opportunity to invite friends to play on private tables and contests.
About Head Digital Works:
Head Digital Works is India's oldest online skill-gaming company that develops and
operates skill-based gaming applications for the online gaming industry. HDW operates
A23 (www.a23.com) which was operating since 2006, has over a 30 million+ strong
registered user base. HDW is one of the most profitable start-ups in India. HDW also
operates Cricket.com, a cricket content platform that has over 10 million+ downloads,
which offers a new experience to cricket fans with a greater focus on the use of data in live
match scenarios to deliver an exciting second-screen experience.
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