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Head Digital Works’ A23 kicks off partnership with PKL to solidify its commitment to sports and gaming enthusiasts A23, India’s lea...
Head Digital Works’ A23 kicks off partnership with PKL to solidify its commitment to
sports and gaming enthusiasts
A23, India’s leading online gaming platform is
associating with the ongoing VIVO Pro Kabaddi League (PKL) as an Official Associate
Sponsor to pursue its commitment to lend support to engaging sporting events, and to
showcase its skill-based platform on possibly India’s most skillful sport. The league,
which began on 22 Dec 2021 will culminate in an exciting finale in Feb 2022.
The VIVO Pro Kabaddi League (PKL) brings back the high-octane Kabaddi action on the
mat. Keeping with that, A23’s advertisement incorporates a blend of action, drama,
activity, and energy of some of the players, which lends Kabaddi the position it
deserves as being among one of India’s most played games. Since its inception, the
VIVO Pro Kabaddi League has essayed its role as a feeder for Indian Kabaddi and has
evolved into a blockbuster event and one of the nation’s marquee sporting properties.
A23, is sponsoring the Pro Kabaddi League to support and encourage players of the
game with special focus to help garner greater traction amongst those with a passion
for serious online gaming. As an Official Associate Sponsor, A23 benefits from access
to key PKL players besides television spots and strategic in-venue (stadia, playing mat
and prize distribution ceremony) branding. A23 is a professional gaming platform that
echoes with the psyche of serious gamers, inspiring players to hone their skills
towards becoming champions of the game.
Welcoming A23 as an official sponsor, Anupam Goswami, CEO, Mashal Sports and
League Commissioner, VIVO Pro Kabaddi League,said, “We are delighted that leading
brand like A23 has come forward and extended their support to PKL. VIVO Pro Kabaddi
has inspired many players across the globe in the recent years. We believe that A23
will be able to find engaging audience in form of the core fans of PKL and that the
brand will have good experience.”
Deepak Gullapalli, Founder & CEO, Head Digital Works said, “Having been a market
leader in the gaming space for over a decade, this collaboration is at a perfect time for
us as far as the next phase of our branding efforts is concerned. The journey ahead
promises exciting new propositions for our A23 users and all those who have not heard
of or played on A23. As a part of the campaign, we have also associated with players
from the Pro Kabaddi League and created lively TVCs“
About Head Digital Works:
Head Digital Works is India's premier online skill-gaming company that develops and
operates skill-based gaming applications for the online gaming industry. HDW operates
A23 (www.a23.com), which has over a 20 million+ strong registered user base. The
company was launched in 2006 and is one of the most profitable start-ups in India.
HDW also operates Cricket.com, a cricket content platform that has over ten million
downloads, which offers a new experience to cricket fans with a greater focus on the
use of data in live match scenarios to deliver an exciting second-screen experience.
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